![]() The similarity in appearance between the user and its avatar positively moderates, whereas its perceived embodiment with the avatar negatively moderates the ability to generate creative ideas. The results suggest that a non-creative avatar (office worker stereotype) diminishes creativity, but our creative avatar (artist stereotype) does not augment creativity. In this study we investigate experimentally whether the degree to which users identify with their avatar moderates their actual ability to generate creative ideas. However, not much is known about the factors that influence the effectiveness of using avatars to enhance creativity. ![]() ![]() Creative ideation can be enhanced in 3D virtual environments by manipulating the appearance of a user’s avatar so that it primes a creative stereotype.
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